Morocco, a gateway to Africa

Morocco is by far the most attractive and stable market in North Africa for Finnish companies. Its strategic location between Africa and Europe, its stable economy, developed infrastructure, and forward-looking business environment provide for a wealth of business opportunities for Finnish businesses in a number of sectors. Recently, the Kingdom made it among Africa’s top three receivers of Foreign Direct Investments (FDIs), and despite the pandemic, the Kingdom attracted a net flow of FDI totaling 1.2 billion euros in the first eight months of 2021, representing a 16.9% rise over the same time last year.

Today, up to 40 Finnish enterprises operate actively in the Moroccan market, in the maritime, energy, education, telecommunication, and agritech sectors. While the expansion potential of Finnish enterprises in the country remains substantial, it may be hindered by a lack of knowledge of the business environment and opportunities provided by the country.

This 90 minute webinar will provide insights into doing business in Morocco as well as present key sectors providing market opportunities for Finnish businesses. A representative of the Moroccan Agency for the Development of Investments and Exports will present highlights of Morocco’s economic development and the reasons behind the spike in FDI. By giving concrete examples, the latter will also discuss the benefits of entering African markets from Morocco, as well as the available investment incentives and financing options. Finally, we will hear a concrete business case from a Finnish firm operating in Morocco.

The event is co-organized by AMDIE, Business Finland, Embassy of Finland in Rabat, Embassy of Morocco in Finland, Finnish-Arab Business Association, and the Africa Business Network of the Finland Chamber of Commerce.

Time             24th November 2021 at 3 pm (Helsinki time)

Place            Teams online event

The event is free of charge but needs registration at latest on the 22nd November 2021 HERE. Teams link will be sent on the 23rd November 2021 to the registered participants.


Welcoming words

H.E. Mr. Pekka Hyvönen, Ambassador of Finland to Morocco

H.E. Mr. Mohamed Achgalou, Ambassador of Morocco to Finland

Morocco opps / AMDIE
Morocco Now video
Mr. Ali Mehrez, in Charge of Strategic Institutional Partnerships, AMDIE

Business Finland in Morocco
Mr. Jari Kaihari, Director, Business Finland in Morocco

Success story (tbc)

FinnCham in Africa
Ms. Anne Hatanpää, Liaison Manager, Finland Chamber of Commerce

Q&A session

End of the event

Moderator: Mr. Youness El Hachimi, Counselor – Embassy of Finland in Rabat