Time: November 28th, 2022
9-10:30 Brussels time
10-13:30 Finnish time
16-17:30 Beijing time
Place: Online via Zoom

Inspired by new technologies, endless possibilities of the Internet of Things and desires to improve people’s quality of life and surroundings, China has a vibrant and fast-developing industrial design market. South China — Shenzhen in particular — is one of the main centres for innovative design. The region attracts domestic and international designers alike in search of opportunities to realise cutting-edge design solutions.

From 28 to 30 November 2022, the 10th Shenzhen International Industrial Design Fair will take place in Shenzhen, exploring the theme of dual-design multiverse. With this upcoming fair in mind, the EU SME Centre and the China-Italy Chamber of Commerce are organising a webinar on the industrial design market opportunities, challenges and driving trends in China.

The first part of the online seminar will provide an overview of the opportunities and challenges in China’s industrial design market for European SMEs. The second part will focus on the importance of intellectual property rights in the development of new design solutions, discussing the recent amendments to the Patent Law and China’s joining to the Hague System for the International Registration of Industrial Designs. In the third part, SMEs will share their experiences on the market, with a case study by Ivan Parati, Associate Professor at the Department of Industrial Design, XJTLU Suzhou, and co-founder of Witsense, a company specialised in the design of smart garments.
Join our online workshop to:

  • Get an overview of the opportunities and challenges of China’s industrial design market for small and medium-sized businesses. 
  • Understand the importance of IP in developing new design solutions.
  • Understand the impact of the recent amendments to the Patent Law, China’s decision to join the Hague System, and the country’s industrial design ecosystem.    
  • Learn from the experiences and best practices of other SMEs active in China. 

This free event, open to all SMEs from EU Member States and countries participating in the Single Market Programme (Iceland, Liechtenstein, Norway), will be held in English.

You can find more details about the event and our speakers here.


16:00 – 16:05 Words of welcome
Presentation of the EU SME Centre and CICC
Introduction of the speakers

16:05 – 16:30 Industrial Design Market in China – Opportunities and Challenges for European SMEs 
Massimo Bagnasco, Vice President European Union Chamber of Commerce in China & Progetto CMR Beijing Managing Partner

16:30 – 16:55 Importance of IP to Industrial Design Ecosystem – How the Recent Legal Changes in China Spur the Development of New Design Solutions
Matias Zubimendi, China IP SME Helpdesk

16:55 – 17:15 SME Experience Sharing
Ivan Parati, Associate Professor, Department of Industrial Design at XJTLU Suzhou, and Co-Founder of Witsense

17:15 – 17:30 Q&A Session