Time: 2 October, 9:00-10:30 Finnish time (coffee and netoworking from 8:30)

Venue: Finland Chamber of Commerce, Alvar Aallon katu 5C

The digital landscape in China looks different for B2B compared to other markets, and the pandemic has increased the knowledge of effective marketing for communicating with potential customers more than ever before. In this workshop, member company NBH will provide an overview of the digital landscape in China and how to leverage digital channels to create business opportunities. The sales process has become more digital, and the opportunities to find new customers via digital platforms have increased. The importance of being visible and controlling how you present your company, as well as your products and services, has also become more challenging since everything digital needs to be done in China for China.

Key topics at the seminar:

• WeChat: How can you gain thousands of relevant followers and build your brand?
• Website: How do you make your website fast and visible to your Chinese target audience?
• Baidu SEM: How can you get leads & business opportunities through China’s largest search engine?
• Industry articles (PR): How can you get articles about your strengths published in Chinese industry media?

Program

8:30 Coffee and breakfast, networking

9:00 Introductory words

Timo Helosuo, Chair of the Finland-China Business Association

9:05 Digital Marketing workshop

Jonathan Kullman, Founder and CEO of NBH

Richard Hårdänge, CCO of NBH

9:45 Discussion and Q&A

10:30 End of event

Speakers

Jonathan Kullman, Founder and CEO of NBH, has worked with China for the past 9 years, including 6 years based in Shanghai. Jonathan has extensive experience in helping companies use digital channels to develop their presence and business in China.
Richard Hårdänge, CCO of NBH, has over 10 years of experience working with China, both commercially and culturally. Richard is fluent in Chinese and spent five years living in Dalian in Northeast China.
NBH is the leading digital agency in the Nordics, supporting companies with web, social media, campaigns, and lead generation in China. The pandemic has changed a lot, and in B2B in China, the digital transformation has accelerated rapidly in recent years.

Please register by 27 September. Please note that there is a 50 EUR no-show fee.