China has been a very important market and trade partner for Finnish and EU businesses. The recent plan of the Chinese government sets an economic growth target of above 6 percent for 2021, proving it to be a still-fast-growing economy even during the global pandemic. However, China also has its very own exclusive and different digital landscape, requiring all international brands to localize their marketing, sales, and communications strategy and actions.

In this webinar, we will share the Chinese digital and social media landscape introductions in depth, as well as the tips, cases, and suggestions on how Finnish business can grow via these channels. Our speakers are Ms. Kristina Knut, Marketing Director of KAWO, and Mr. Rixin Jiang, CEO of Nordic Friend. 

WHEN: Tuesday, April 27, 2021 at 9 am Helsinki time
WHERE: Online webinar

A link to join the webinar will be sent to those registered closer to the date.

Finland-China Business Association is organizing this webinar together with member company Nordic Friend, a marketing and communications agency helping global brands and organizations to create and sustain growth in the Chinese market, and KAWO, a leading social media management platform. 

PROGRAM

9.00 Welcome and opening remarks
Mr Timo Helosuo, Chair, Finland-China Business Association

9.05 – 9.40 Chinese Digital Landscape and Social Media in Depth
Kristina Knut, Marketing Director of KAWO  

9.40 – 10.20 Cases and Lessons of Finnish/Nordic Companies on Digital Marketing Localization
Rixin Jiang, CEO of Nordic Friend.   

10.20 – 10.30 Q & A

10.30 Webinar ends

Participation is free of charge but requires pre-registration.

REGISTER

WELCOME!

Finland-China Business Association

KAWO is a leading social media management platform, connecting teams across the globe providing data insights, greater transparency and increased efficiency. We help international brands in China be more authentic and consistent on social media. Founded in 2013, KAWO’s experienced team is focused on delivering high quality solutions allowing our clients to iterate fast in China’s rapidly changing social landscape. Kris is the Marketing Director at KAWO. A total of 7 years in China, she has previously worked in advertising agencies in both Beijing and Shanghai, with brands like BMW, Acer, Vivo and TCL.  

NORDIC FRIEND is a marketing and communications agency helping global brands and organizations to create and sustain growth in the Chinese market. We aim to deliver top of industry’s professional services, and results for every client of ours and have been growing since the team started in Helsinki, Finland in 2016. Currently, we have offices in Helsinki, Stockholm, Shanghai and Beijing. Rixin is the co-founder and CEO of Nordic Friend, having rich experience working for Finnish and Nordic clients from various industries including government, tourism, education, retail, food, aviation and more.