Oct 21 – 22 9:00 am – 12:30 pm, 2021

The EU SME Centre and EUROCHAMBRES are excited to once again invite you to our annual flagship event – the Understanding China Training Programme!

The Understanding China is a training programme developed for organisations in Europe looking to increase their knowledge of the China market. The programme has been running since 2009 creating a new business dialogue on China-related issues.

After a forced hiatus in 2020, the Understanding China Training Programme returns this year as a virtual conference, bringing together policy makers, business support organisations, SMEs and academics from all around Europe with the objective of increasing the knowledge and understanding of the China market today.

For this year’s edition, the programme will be divided into two-half day conferences, comprising ten formal sessions covering issues such as the impact of COVID-19 on mobility, the new consumption and behavioral trends in China post-pandemic, and the EU SMES business confidence in China.

Read more and register here!