It takes time and effort to succeed in Latin America
Some economies within Latin America are facing severe economic deterioration while others are growing. Trade liberalization in countries like Mexico, Cuba and Argentina attracts foreign investors.
Relationships play a very important role in creating business contacts. Decisions are not usually made at meetings. Good partners, who can help Finnish companies, are essential for doing business in Latin America.
Enterprises need to have a good lawyer and a good account to follow changes in regulations, which might also create new business opportunities. Local presence and commitment to stay in a country are positive signals to counter partners. Latin American firms are looking for solutions to their problems. Diversification of production is one of the main goals in many countries.
Finnish companies have good reputation in Latin America. ICT, forestry and education sectors as well as renewable energy industries offer business opportunities for Finnish companies in the region.
The seminar, A Fresh Look at the Latin America: Argentina, Cuba and Mexico, was co-organized by Finland Chamber of Commerce, Finnish-Latin American Trade Association, Finpro, Enterprise Europe Network and Helsinki Region Chamber of Commerce. The seminar took place in Helsinki on 14th June 2016.